marc marc.garrett at furtherfield.org
Thu Jul 7 16:06:42 CEST 2005

For the final *URBAN SCREENS 05 PROGRAM*, see below.

URBAN SCREENS - international Conference on discovering the potential of
outdoor screens for urban society

Time:                 23-24.09.2005
Location:          Club 11, TPG Building, Oosterdokskade, Amsterdam 
Organisation:  Institute of Network Cultures, HvA/UvA, Amsterdam
                          Department of Art and Public Space, Gerrit 
Rietveld Academy, UvA, Amsterdam
                          Urban||Researtch, Berlin (www.interaction

URBAN SCREENS 2005 is an international conference ranging from critical
theory to project experiences by researchers and practitioners in the field
of Art, Architecture, Urban Studies and Digital Media. The focus is on
understanding how the growing infrastructure of large digital displays
influences the visual sphere of our public spaces. How can the commercial
use of these screens be broadened and culturally curated to contribute to a
lively urban society involving the audience interactively?

In the context of the rapidly evolving commercial information sphere of our
cities, developers are bringing new digital display technology into the
urban landscape like large daylight compatible LED screens or high-tech
plasma screens. Meanwhile there is a growing interest in exploring their
potential of a non-commercial use, asking for new strategies and
cooperations in content production and management. Besides infiltrating 
"artcoockies", lets look at them more in terms of open "screening 
and how that can have a social or cultural impact on our urban society!

Public space has always been a place for human interaction, a unique arena
for exchange of rituals and communication in a constant process of renewal,
challenging the development of society. Its architectural dimension, 
being a
storytelling medium itself, has played a changing role of importance in
providing a stage for this interaction. The way the space is inhabited can
be read as a participatory process of its audience. The (vanishing) role as
space for social and symbolic discourse has been often discussed in urban
sociology. Modernization, the growing independence from place and time and
the individualization seem to destroy the city rhythm and its social
systems. Besides experiments with social networks and new media tools
emerged. Starting with the development of virtual cities with its chat 
and spaces for production of identity, we now face community experiments
like collaborative wikis, blogs or mobile phone networks in the growing
field of social computing.

Parallel to this development an "event culture" has evolved in the real
urban space among the internationally competing cities, focusing on tourism
and consumption. Considering the social sustainability of our cities it is
necessary to look closer at the livability and openness of public spaces 
start to address the urban users as citizens not as passive consumers. The
experience, made in the new digital communication spheres, might serve 
as an
inspiration for this social enhancement. Could large outdoor displays
function as experimental "visualization zone" of the fusing of the virtual
public spaces and our real world? Can screens function as a new mirror
reflecting the public sphere?

URBAN SCREENS 05 wants to launch a discussion about how digital culture can
make use of the existing and future screening infrastructure, in terms of
art and social or political practices, generating a higher value for its
operators and "users". We want to address the existing commercial
predetermination and explore the nuance between art, interventions and
entertainment to stimulate a lively culture. Other key issues are: mediated
interaction, content management, participation of the local community,
public private cooperation, restrictions due to technical limits, and the
incorporation of the screens in the architecture of our urban landscape.

The conference aims at an interdisciplinary audience with the intention to
exchange experiences and start a network to initiate future collaborations.
Preparation of the event will include the launch of an online discussion on
the urban screens mailinglist.


DAY 1 (23.09.05)

09:30 - 10:00 Doors open

10:00 - 11:40 Introductory Keynote Lectures

Introduction by Jeroen Boomgaard and Mirjam Struppek
Moderator: Geert Lovink

Scott McQuire (Melbourne)
The Politics of Public Space in the Media City

Lev Manovich (San Diego)
Urban Media Surface: First Steps

11:40 - 11:50 10 min Break
11:50 - 13:00 Session 1 - Shaping the Urban Media-Scapes
Moderator: Bastiaan Gribling

Infoscape for the International Center of Design, St Etienne, France
Giulia Andi in collaboration (Berlin/Paris)

Integration of Screens in Architectural and Urban Design
Peter Lavery (Australia)

Intelligent Skin. Houses that Oikoborg
Vera Bühlmann in collaboration (Basel)

13:00 - 14:00 Lunch
14:00 - 15:30 Session 2 - Addressing the Social Value and Civic Culture
through Participation
Moderator: Scott McQuire

Soft Urbanism: Public Urban Media
Elizabeth Sikiaridi in collaboration (Amsterdam)

Urban Video Displays as the New Voice of Public Communications
Louis M. Brill (San Francisco)

The Shape of Content on the Urban Screen
Perry Bard (New York)

Beaming and Streaming: Developing Infrastructure for an Urban Screen 
the Creative Collaborations Project
Frank Abbott in collaboration (Nottingham)

15:30 - 16:00 Tea Break
16:00 - 16:30 Three Project Sketches
Moderator: Mirjam Struppek

'netropolis' - Information Space for Izmir Metropolitan City
Koray Tokdemir in collaboration (Ankara)

The Art of Interaction, Love Connection and Global Culture Broadcast
Valentin Tomic in collaboration (Yugoslavia)

Knowledge Spaces for Urban Screens
Studiometis (Saint Germain les Corbeil)

16:30 - 18:00 Session 3 - Opening the Commercial Use of Outdoor Screens
Moderator: Rob van Kranenburg

Art vs. Advertising - Comparative Use of Corporate Screens for Video Art
Raina Kumra (Cambridge, MA)

Commercial versus Public Service Applications
Johan Muijderman, (Eindhoven)

Social and Cultural Aspects of Outdoor Video Technology
Vladimir Krylov (Moscow)

Token Screens or Opportunity for Difference? Art Screens and the 
Branding of
the City
Julia Nevárez (New York)

DAY 2 (24.09.05)

10:00 - 10:30 Doors open
10:30 - 11:50 Session 4 - Future Technology of Outdoor Screens
Moderator: Geert Lovink

Media-Facades: Use, Mutation and Technologies
Jürgen Meier (Leipzig)

Future Urban Screens - New Concepts for Urban Screens
Florian Resatsch in collaboration (Berlin)

Cityspeak : From Private Expression to Public Performance
Jason Lewis (Montreal)

11:50 - 12:00 10 min Break
12:00 - 13:45 Artists Presentations
Moderator: Jeroen Boomgaard

Architectural Media Space
Linda Wallace (Amsterdam)

(Tele)interventions in Cybrid Public Spaces
Giselle Beiguelman (Sao Paulo)

Stalk Show
Karen Lancel (Amsterdam)

Etre = Réseau: From scenography to planetary network
Franck Ancel (Paris)

Energie_Passagen [Energy_Passages] - Reading and (De)Scribing the City
Wolfgang Strauss in collaboration (Germany)

13:45 - 14:30 Lunch
14:30 - 16:15 Session 5 - Experiences with New Content Creation and 
Moderator: Bill Morris

Curating the Zuidas Urban Screen
Jan Schuijren (Amsterdam)

Audiences on the Move - The Bigger Picture
Kate Taylor (Manchester)

Video as Urban Condition
Anthony Auerbach (London)

Outvideo - International Videoart Festival in Public Spaces
Arseny Sergeev, a.o. (Ekaterinburg)

Near Documentary - the Public Screens of the Schaulager
Sabine Gebhardt Fink (Zurich)

16:15 - 17:00 Final Keynote Speech

Two Years Public Space Broadcasting in the United Kingdom
Mike Gibbons (London)


For more information on the sessions, lectures and speakers see the Urban
Screens website:

Contact: Mirjam Struppek
urbanscreens at networkcultures.org

Institute of Network Cultures:

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://lists.netbehaviour.org/pipermail/netbehaviour/attachments/20050707/52837f08/attachment.htm>

More information about the NetBehaviour mailing list