[NetBehaviour] The Art & Science of Billboard Improvement

marc marc.garrett at furtherfield.org
Tue May 31 12:41:13 CEST 2005

*The Art & Science of Billboard Improvement
a comprehensive guide to the alteration of outdoor advertising*

Look up! Billboards have become as ubiquitous as human suffering, as 
difficult to ignore as a beggar's outstretched fist. Every time you 
leave your couch or cubicle, momentarily severing the electronic 
umbilicus, you enter the realm of their impressions. Larger than life, 
subtle as war, they assault your senses with a complex coda of 
commercial instructions, the messenger RNA of capitalism. Every time you 
get in a car, or ride a bus, or witness a sporting event, you receive 
their instructions. You can't run and you can't hide, because your 
getaway route is lined to the horizon with signs, and your hidey-hole 
has a panoramic view of an 8-sheet poster panel.

There are a million stories in the Big City, and as many reasons to want 
to hack a billboard. We have our reasons, and we don't presume to judge 
yours. In this manual, we have made a conscious effort to steer clear of 
ideology and stick to methodology. The procedures outlined here are 
based on our 20+ years' experience executing billboard improvements 
professionally, safely, and (knock wood) without injury or arrest. In 
most cases, is should not be necessary to follow the elaborate, even 
obsessive precautions we outline here. A can of spray paint, a blithe 
spirit, and a balmy night are all your really need.


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