[NetBehaviour] What is the 1% rule?

[marc]

What is the 1% rule?

Charles Arthur
The Guardian.

It's an emerging rule of thumb that suggests that if you get a group of 
100 people online then one will create content, 10 will "interact" with 
it (commenting or offering improvements) and the other 89 will just view it.

It's a meme that emerges strongly in statistics from YouTube, which in 
just 18 months has gone from zero to 60% of all online video viewing.

The numbers are revealing: each day there are 100 million downloads and 
65,000 uploads - which as Antony Mayfield (at 
http://open.typepad.com/open) points out, is 1,538 downloads per upload 
- and 20m unique users per month.

That puts the "creator to consumer" ratio at just 0.5%, but it's early 
days yet; not everyone has discovered YouTube (and it does make 
downloading much easier than uploading, because any web page can host a 
YouTube link).

Consider, too, some statistics from that other community content 
generation project, Wikipedia: 50% of all Wikipedia article edits are 
done by 0.7% of users, and more than 70% of all articles have been 
written by just 1.8% of all users, according to the Church of the 
Customer blog (http://customerevangelists.typepad.com/blog/).

Earlier metrics garnered from community sites suggested that about 80% 
of content was produced by 20% of the users, but the growing number of 
data points is creating a clearer picture of how Web 2.0 groups need to 
think. For instance, a site that demands too much interaction and 
content generation from users will see nine out of 10 people just pass by.

more...
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