[NetBehaviour] Sony Draws Ire With PSP Graffiti.

marc marc.garrett at furtherfield.org
Thu Jun 22 18:47:11 CEST 2006


Sony Draws Ire With PSP Graffiti.

By Ryan Singel. (wired)

Seeking to market its handheld game device to hip city dwellers, Sony 
has hired graffiti artists in major urban areas to spray-paint buildings 
with simple, totemic images of kids playing with the gadget. But the 
guerrilla marketing gambit appears to be drawing scorn from some of the 
street-savvy hipsters it's striving to win over.

Coming on the heels of widely publicized news that Sony music CDs 
infected customers' computers with security-hole-inducing spyware, the 
campaign for the PlayStation Portable is being derided on the internet 
as an attempt to buy the credibility of street art.

In San Francisco, critics have expressed their disapproval by adding 
some spray paint of their own to the Sony ads. On a wall outside a beer 
garden in San Francisco's bohemian Mission District that caters to 
motorcyclists and bike messengers, someone spray-painted over every 
character, adding the commentary, "Advertising directed at your 
counter-culture."

Outside Casa Maria, a small Mission bodega, someone wrote, "Get out of 
my city," added the word "Fony" to the graffiti and penned a four-line 
ditty slamming Sony.

more...
http://www.wired.com/news/culture/0,1284,69741,00.html





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