[NetBehaviour] Company Will Monitor Phone Calls to Tailor Ads.
marc garrett
marc.garrett at furtherfield.org
Tue Sep 25 11:28:05 CEST 2007
Company Will Monitor Phone Calls to Tailor Ads.
By Louise Story.
Companies like Google scan their e-mail users’ in-boxes to deliver ads
related to those messages. Will people be as willing to let a company
listen in on their phone conversations to do the same?
Pudding Media, a start-up based in San Jose, Calif., is introducing an
Internet phone service today that will be supported by advertising
related to what people are talking about in their calls. The Web-based
phone service is similar to Skype’s online service — consumers plug a
headset and a microphone into their computers, dial any phone number and
chat away. But unlike Internet phone services that charge by the length
of the calls, Pudding Media offers calling without any toll charges.
The trade-off is that Pudding Media is eavesdropping on phone calls in
order to display ads on the screen that are related to the conversation.
Voice recognition software monitors the calls, selects ads based on what
it hears and pushes the ads to the subscriber’s computer screen while he
or she is still talking.
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