[NetBehaviour] Company Will Monitor Phone Calls to Tailor Ads.

marc garrett marc.garrett at furtherfield.org
Tue Sep 25 11:28:05 CEST 2007


Company Will Monitor Phone Calls to Tailor Ads.

By Louise Story.

Companies like Google scan their e-mail users’ in-boxes to deliver ads 
related to those messages. Will people be as willing to let a company 
listen in on their phone conversations to do the same?

Pudding Media, a start-up based in San Jose, Calif., is introducing an 
Internet phone service today that will be supported by advertising 
related to what people are talking about in their calls. The Web-based 
phone service is similar to Skype’s online service — consumers plug a 
headset and a microphone into their computers, dial any phone number and 
chat away. But unlike Internet phone services that charge by the length 
of the calls, Pudding Media offers calling without any toll charges.

The trade-off is that Pudding Media is eavesdropping on phone calls in 
order to display ads on the screen that are related to the conversation. 
Voice recognition software monitors the calls, selects ads based on what 
it hears and pushes the ads to the subscriber’s computer screen while he 
or she is still talking.

more...
http://linkme2.net/cn



More information about the NetBehaviour mailing list