[NetBehaviour] How Social Networking Could Kill Web Search as We Know It.

[marc garrett]

How Social Networking Could Kill Web Search as We Know It.

Google owns search for now, but as PM's senior tech editor explains in 
his biweekly column, the evolving nature of how we use the Internet has 
left an uncertain future for search—and it's all the fault of you and 
your friends.

Search is dead. Or at least that’s the opinion of one tuned-in venture 
capitalist I’ve been getting to know this year. We were recently 
discussing the drawn-out Microsoft-Yahoo-Google showdown and its larger 
implications when my fellow futurist issued his bold statement as a sort 
of summary dismissal of the whole multi-billion-dollar battle. In his 
opinion, Silicon Valley’s Big Three are fighting over the scraps of the 
last decade of innovation while there’s a sea change taking place in the 
way people use the Internet—one that may leave the Web’s biggest players 
holding all the cards to a game nobody wants to buy in to anymore.

more...
http://www.popularmechanics.com/technology/industry/4259135.html