[NetBehaviour] Where 2.0 Reveals Program and Introduces Tutorials (fwd)

Alan Sondheim sondheim at panix.com
Wed Mar 26 16:03:39 CET 2008

---------- Forwarded message ----------
Date: Wed, 26 Mar 2008 08:00:00 -0800
From: Maureen Jennings <maureen at oreilly.com>
To: sondheim at panix.com
Subject: Where 2.0 Reveals Program and Introduces Tutorials

For Immediate Release
For more information contact:
Maureen Jennings
maureen at oreilly.com

Where 2.0 Reveals Program and Introduces Tutorials
Conference Maps the Future

Sebastopol, CA--O'Reilly Media has put emerging technologies on the map
for years; the O'Reilly Where 2.0 Conference shows how to map that future.
Conference chair Brady Forrest has revealed the program for the fourth
Where 2.0, scheduled for May 12-14 in Burlingame, CA. Attendees can find
their way through a rich conference landscape of neogeography, as
leading-edge developers show businesses and entrepreneurs where to find
the newest and most exciting location apps, platforms, and hardware.  For
the first time, this year's Where 2.0 will open with a full day of
tutorials designed to explore the tools and skills critical to the
geospatial industry.

Featured speakers will include Adrian Holovaty, who will discuss his
philosophy behind Everyblock, how it developed, and why Everyblock decided
to roll their own maps, and Erik Hersman on "Enemies around Every Corner:
Mapping in an Activist World."

New speakers join the program daily. Some of the more than 60 featured
speakers and sessions already include:

-"Best Practices for Location-based Services: Privacy, User Control,
Carrier Relations, Advertising, and More" by Sam Altman of Loopt

-"Going Places on Flickr: The Significance of Geographical Information in
Photos" by Flickr's Dan Catt

-"Indexing Reality: Creating a Mine of Geospatial Information" by Anthony
Fassero and John Ristevski of Earthmine, Inc.

-"Merian Case Study" by Jennifer Killian of Frog Design

-"Searching the Geoweb: Exposing Your Geodata to Search Engines" by Lior
Ron of Google

-"Creating Web 2.0 Applications on an Open Source Geospatial Platform" by
Geoff Zeiss of Autodesk

Before the keynotes and sessions even begin, Where 2.0's first day of
tutorials will immerse attendees in the skills and tools needed for the
future of the geospatial industry. Tutorials will cover topics including
"Geo-Ify Your Web Site," "Creating Great Geocontent and Sharing It with
Google Maps and Earth," and "Beg, Borrow, and Steal: Make a Simple GPS

Where 2.0 connects participants through:

-High-level plenary sessions that address current opportunities and future
possibilities in the location space

-A full day of tutorials led by experts and innovators, charting the
depths of cutting- edge location technologies

-Product demos and launches revealing exciting new tools pushing the
geo-space boundaries

-An Exhibit Hall filled with some of the most important people, products,
and services in the industry

-The fourth annual Where Fair, a science fair style event that brings
forward the location aware tools, apps, and hardware being created in
garages, university labs, and other unexpected places.

-Ignite Where and Launch Pad, an evening of rapid-fire presentations
showcasing the unusual

-Informal events and Birds of a Feather sessions, allowing all
participants—speakers, attendees, media, and sponsors—to exchange ideas
and debate face to face

-WhereCamp, an unconference for geo issues taking place the weekend
following Where 2.0—visit the WhereCamp wiki to volunteer:

The exhibit hall will include sponsors and exhibitors demonstrating
products and services that will shape the future of GIS. Sponsors and
exhibitors include Autodesk, Google, ESRI, Digital Globe, MapQuest,
Zvents, Microsoft Virtual Earth, and Poly9.

For more conference information, please visit:

For complete information on the conference schedule, please visit:

To see keynotes from last year's Where 2.0, visit:

For exhibition and sponsorship opportunities, please email Yvonne Romaine:
yromaine at oreilly.com

For media and promotional partner opportunities, please email Avila Reese:
mediapartners at oreilly.com

About O'Reilly
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has been a chronicler and catalyst of cutting-edge development, homing in
on the technology trends that really matter and spurring their adoption by
amplifying "faint signals" from the alpha geeks who are creating the
future. An active participant in the technology community, the company has
a long history of advocacy, meme-making, and evangelism.
O'Reilly conferences bring together forward-thinking business and
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globe. For over 25 years, O'Reilly has facilitated the adoption of new and
important technologies by the enterprise, putting emerging technologies on
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