[NetBehaviour] Google's - Lively no more

marc garrett marc.garrett at furtherfield.org
Fri Nov 21 10:54:22 CET 2008

Lively no more

11/19/2008 05:55:00 PM
In July we launched Lively in Google Labs because we wanted users to be
able to interact with their friends and express themselves online in new
ways. Google has always been supportive of this kind of experimentation
because we believe it's the best way to create groundbreaking products
that make a difference to people's lives. But we've also always accepted
that when you take these kinds of risks not every bet is going to pay off.

That's why, despite all the virtual high fives and creative rooms
everyone has enjoyed in the last four and a half months, we've decided
to shut Lively down at the end of the year. It has been a tough
decision, but we want to ensure that we prioritize our resources and
focus more on our core search, ads and apps business. Lively.com will be
discontinued at the end of December, and everyone who has worked on the
project will then move on to other teams.

We'd encourage all Lively users to capture your hard work by taking
videos and screenshots of your rooms.

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