[NetBehaviour] Corporate Dominance of Every Aspects of Our Lives Is Suffocating us.

marc garrett marc.garrett at furtherfield.org
Sat Aug 8 10:40:01 CEST 2009


Corporate Dominance of Every Aspects of Our Lives Is Suffocating us.

By Helaine Olen, AlterNet.

Author Doug Rushkoff warns of the dominance of profit and consumerism in
our mindsets, and offers a way out of the corporate culture.

Are we all corporate shills? That's the thesis of Doug Rushkoff's
provocative new book Life Inc.: How the World Became a Corporation and
How to Take it Back.

Rushkoff, the new media theorist who came up with the term "viral media"
in the early 1990s to describe how advertising concepts replicate in the
virtual world like fast moving viruses, is now arguing that the
corporate values of business, profit, and consumerism have so infected
our lives that we are no longer cognizant life can be lived any other
way. We are victims of a dysfunctional societal relationship -- one that
has come to seem so normal we are almost incapable of processing of how
screwed up it really is.

more...
ww.alternet.org/media/141828/are_we_all_corporate_shills/



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