[NetBehaviour] The Yes Men: How to Hack Corporate Culture

Olga olga.panades at gmail.com
Thu Aug 27 11:56:45 CEST 2009

The Yes Men: How to Hack Corporate Culture
Tips from the culture jamming masters.

yes-man (noun, plural -men): someone who agrees with everything the
boss says, even if it’s demented, cruel, absurd, or just stupid.
The Yes Men: A group of people who target bosses they don’t work for,
then agree so hard with their targets that their audiences should sit
up and take notice …

We call ourselves the Yes Men, and our goal is to fix the world. We
even have a new film, coming out in theaters on October 22, that we’ve
called The Yes Men Fix the World.

We’ll give away the ending: we don’t actually make everything better.
And worse, we’re now spending so much time on the distribution of this
damn film that we don’t even have time to do our own silly antics
anymore. So: please do it for us. Steal our secrets.

What we do—and what you can do too—is impersonate captains of
industry, infiltrate corporate events, give absurd and revealing
presentations, and then escape to tell the story in the press,
hopefully to the great embarrassment of the target.

You don’t have to be a James Bond for this. You can be a bad actor,
clumsy, absent minded, and even have stage fright. But what you might
need a fake email address and a business card. For example, if you’re
representing Exxon as Luella Arschenfleck, buy a domain like
exxon-corporate.com and use an address like
arschl at exxon-corporate.com. (Note: a company like Go Daddy might
cancel your domain name just because it contains a well-known
corporate name, so you might want to use an off-beat, less
stockholder-oriented domain name company.)

More at GOOD

Olga P Massanet

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