[NetBehaviour] Face to Facebook legal and media update - Press Release

info info at furtherfield.org
Fri Apr 8 11:11:35 CEST 2011

Press Release, April 7th, 2011. Belgrade.

Face to Facebook
A project by Paolo Cirio and Alessandro Ludovico.

Legal update:
After sending us a "cease and desist letter" (which led to making the
website Lovely-Faces.com unavailable), asking us to give them back the
1M publicly available data and terminating our Facebook personal
accounts, Facebook lawyers are continuing to follow up with us. First
they are insisting on asking us to remove all the content from the
Face-to-Facebook.net domain, which is the website documenting the
project. This request sounds quite surreal for us: this website merely
contains a collection of texts, materials and links related to Face-to-
Facebook project. Even more, we have received a threat from Facebook
legal department about the claim that the face-to-facebook.net domain
name is violating Facebook trademark.
So, why should such a big online corporation push a couple of artists
to remove the documentation of their project? Our lawyers are
investigating the legal basis of their request.

Global Mass Media Hack Performance:
Meanwhile, the news went through to more than 1000 media reports,
reaching a wide audience spread all over the globe. Very different
stages were involved like: tv, radio, newspapers, magazines, blogs,
portals and plenty of personal blogs, not counting the thousands of
tweets. The pattern of propagation would need time to be properly
analyzed, but it definitively is "viral", especially in some countries
like Brazil, Pakistan, Greece, Turkey, Ukraine.
There are plenty of captivating scenes in this mass media performance,
like for example the one where 93 per cent of the 7538 participants to
the online poll opened by the Australian newspaper The Age answered
"Yes" to the question "Should Lovely-faces.com require consent to use
your photo?" Maybe that influenced also the blog "Ethics Alarms" to
declare Lovely-Faces.com as "Unethical Website of the Month." And the
controversial aspect of the project has been clearly picked up even by
some popular U.S. TV news (see links below) sometimes resulting as
quite bizarre.

Some selected TV News videos:
* MyFox LA, Los Angeles Fox News Tv
* WSBTV, Atlanta WSB-TV channel 2
* Newsy, Online video news analysis
* Apple daily HK, Taiwan, China, Hong-Kong-based newspaper
* Tagesschau, German public TV ARD channel 1

Some selected online Interviews:
* CNN, US - Art 'hacktivists' take on Facebook:
* 2010LAB (Video), Germany - Facebook and Transmediale - your face is
* Artinfo.com, US - The Artist Who's Out to Liberate Facebook:
* Artline, Switzerland - Sculptors of data  - Die Daten-Bildhauer
* Jetzt, Sueddeutsche Zeitung, Germany - Feldzug gegen Facebook:
* Politika, Serbia, newspaper
* Ha'aretz, Israel, newspaper

Exhibitions and presentations of Face to Facebook during April:
* Share Conferences, presentation , Belgrade - Serbia
* ENTER Festival, exhibition & presentation, Prague - Czech Republic
* Chilling Effects, exhibition & presentation at TETEM, Enschede - The
* REALITYFLOWHACKED, exhibition, Paolo Cirio's solo show at Aksioma |
Project Space, Ljubljana - Slovenja
* EMAF 2011, presentation, Osnabrück - Germany

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