[NetBehaviour] Tipping Towards Action.

[info]

Tipping Towards Action.

By Rachel Beth Egenhoefer.

Behavior Change is something that I think a lot about. More specifically 
I think about what has to happen in order for behavior change to happen. 
What event, what thought, what person will tip the scale?

For me personally I am most interested in how this applies to 
environmental sustainability although the same exact principal could be 
applied to any number of issues in politics, government, civil rights, 
etc etc.  Often times we are faced with things that we are unhappy about 
or thing are not right, but what actually has to happen for the scale to 
tip from passive to active response?

http://www.furtherfield.org/blog/rachel-beth/tipping-towards-action

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