[NetBehaviour] How Art History is Failing at the Internet.

marc marc.garrett at furtherfield.org
Wed Nov 21 12:16:03 CET 2012

How Art History is Failing at the Internet.


  Keeping up with the pace of change in the digital world is 
challenging, and harnessing its potential can be frustrating. But the 
biggest mistake many of us in the arts and humanities academy can make 
is thinking of that potential only in terms of how we can use the new 
technology to more quickly and broadly disseminate information. The 
promise of the digital age is far greater than that. It offers an 
opportunity to rethink the way we do, as well as to deliver new research 
in the arts.

The history of art as practiced in museums and the academy is sluggish 
in its embrace of the new technology. Of course we have technology in 
our galleries and classrooms and information on the Web; of course we 
are exploiting social media to reach and grow our audiences, by tweeting 
about our books, our articles, including links to our career 
accomplishments on Facebook and chatting with our students online.

But we aren't conducting art historical research differently. We aren't 
working collaboratively and experimentally. As art historians we are 
still, for the most part, solo practitioners working alone in our 
studies and publishing in print and online as single authors and only 
when the work is fully baked. We are still proprietary when it comes to 
our knowledge. We want sole credit for what we write.


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