[NetBehaviour] The day I asked Google "Pics or it didn't happen" | online exhibition @ Hoc/ Contemporary Art

[marc garrett]

The day i asked Google
PICS OR IT DIDN'T HAPPEN

An ongoing online exhibition by Guido Segni
at Hoc/ Contemporary Art
Jul. 15 - Oct. 15

Website: http://pics.oritdidnthappen.com | www.hocgallery.com
Full documentation: http://pics.oritdidnthappen.com/document.php
The unboxing documentation: https://www.youtube.com/watch?v=fbXajeBnffk

Pics or it didn't happen is a colloquial expression used by internet 
users to challenge their virtual interlocutor on a discussion forum or a 
social network, when his arguments require photographic proof of what 
he's saying.

This project takes part from the recontextualization as both a search 
key and a request to one of the biggest image-searching engine: Google 
Images. This one is, as every Google product, a very sophisticaed 
software able to investigate every dark corner of the Net to give users 
back the most precise visual idea of what they were looking for. 
Everyday. Even in this case, Google tries to satisfy our request for 
knowledge (as usual) with a deep list still in progress (you can see 
this by yourself http://goo.gl/onBNiN).

So, Google takes on the challenge (even without knowing), offering life 
paths and experiences thrown in the net through their images, becoming 
-unknowingly- an active partner in a very personal speculation about 
role and nature of an image, especially in the Big Data era, an 
historical tranche ruled by the conecpt of total brokerage.

The circular image

Therefore, project consists of organizing sort of a trip for that images 
(captured with the search query Pics or it didn't happen in Google 
Images) beyond here and beyond a screen. From the Internet to the real 
world and viceversa, using exactly the ways the digital world puts at 
your disposition: from a home-based printer to print-on-demand services 
to photo/video devices.

The resulting material will be hosted online on the platform 
http://pics.oritdidnthappen.com (powered by HOC/gallery) and will 
include a sort of non-stop streaming of visual libraries with all sort 
of pictures obtained that will be collected, modified, printed and then 
re-documented once again.


--
Guido Segni
Imaginary artist

www.guidosegni.com
www.lesliensinvisibles.org