[NetBehaviour] Proofs of existence of a cloud worker | Video preview & temporary exhibition
guido.segni at gmail.com
Sat Sep 6 11:11:57 CEST 2014
*Pics or it didn’t happen | Proofs of existence of a cloud worker*
Video preview & temporary exhibition @ Pavillon social Kunstverein
Via A.Mordini 64. 55100 Lucca
Friday 12th September from 6.00 pm at Pavillon Social in Lucca Guido segni
will preview his last video work called "Proofs of existence of a cloud
worker”, fully developed for the exhibition “Pics ir it didn’t happen “ at
The video was realized paying 50 workers from the crowd sourcing Amazon
Mechanical Turk platform which were called from different areas of the
The project "Pics or it didn't happen", developed specifically for the
gallery, is characterized as a researching space about the three-points
relationship between the web, image and reality.
The design that animates the screen is a readymade taken from the
well-known Google Images and from others web icons that are modelled and
warped from the artist.
So the project consists in letting fly the images taken from the most
popular search engine, indeed utilizing the statement “Pics or it didn't
>From internet to the real world and again around, the images are passed,
from place to place inside and outside the screen using the same ways that
are provided to us from the web and the digital instruments. From a very
simple thing as a printer to the various online services of print ondemand,
arriving than to the necessary device video-photo.
The video will be online until the end of the month at the below link:
After the web page and the screening of "Proofs of existence of a cloud
worker” the show will conclude its exhibition cycle with an event during
the month of october.
info at hocgallery.com
With a background in Hacktivism, Net Art and Video Art, Guido Segni, aka
Clemente Pestelli, (b. 1979, Italy) lives and works somewhere at the
intersections between art, pop internet culture and data hallucination.
Mainly focused on the daily (ab)use of Internet, his work is characterized
by minimal gestures on technology which combine conceptual aproaches with a
traditional hacker attitude in making things odd, useless and dysfunctional.
In quite recent years he moved from an identity to another producing works,
actions and interventions under pseudonyms, collectives and multiple names
(Dedalus, Clemente Pestelli, Guy McMusker, Angela Merelli, Anna Adamolo,
Guy The Bore, Umberto Stanca, Silvie Inb, Fosco Loiti Celant, Guru Miri
Goro, Leslie Bleus, Luther Blissett).
Co-founder of Les Liens Invisibles , he exhibited in galleries, museums
(MAXXI Rome, New School of New York, KUMU Art Museum of Talinn) and art &
media-art international festivals (International Venice Biennale, Piemonte
SHARE Festival, Transmediale).
Currently he teaches at the Accademia di Belle Arti of Carrara, directs the
imaginary REFRAMED lab and he is part of the editorial committee for the
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