[NetBehaviour] CALL for Entries | 12th Athens Digital Arts Festival 2016
katerina.gkoutziouli at gmail.com
Fri Dec 11 12:05:28 CET 2015
The 12th Athens Digital Arts Festival invites you to submit your proposals
for its next edition that takes place in late spring in Athens. Deadline
for submissions is January 25, 2016.
Call for Entries
*Digital POPWhat is Pop in the digital era?*
Gene Swenson: "Is Pop a bad name?"
Andy Warhol: "The name sounds so awful."
Abstract from an interview, Art News (1963)
Over the last few years, we experience a culture of excess where on one
hand the overabundance of information has generated a wave of passive
consumption and on the other has allowed many previously unseen trends and
voices to emerge. Today, Pop may be as well defined by likes, shares,
tweets, views or followers showing in a way the power of the people to
decide about trends and attitudes but also highlighting the ephemerality of
it, as the culture around us is changing at high speed. In that sense, we
might as well say that what is considered Pop in 2015 might be outdated in
2016 and so on.
Back in 1963, Andy Warhol said that “everybody should be a machine” and
that “everybody should like everybody”. Acting like machines or liking
things is almost typical behaviour and part of the everyday digital
routine. Digital culture is omnipresent. It has changed our way of
thinking. It has changed our habits and behaviours. The techno-culture that
once was odd and distant is now part of most human activities from
entertainment, lifestyle, business to art and politics.
What is defined as Pop is characterised through the culture of here and
now. The pleasure of sharing everyday life through online environments and
digital devices manifests a new way of living where our collective
identities and digital selves intersect. GIFs, memes, selfies, viral
videos, the internet slang as well as sharing, posting, uploading,
commenting are all practices that reflect the current cultural condition.
What kind of digital content do we consume and what culture do we create?
How are we “feeding” today’s digital markets? How ephemeral is digital Pop
culture? How has digital pop culture affected our daily lives? What kind of
aesthetics have emerged? How do artists respond to the current condition?
Through this call, the festival invites proposals to unravel the notion of
Pop in the digital era.
For more info please see www.adaf.gr
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