[NetBehaviour] Selling digital art

Antonio Roberts antonio at hellocatfood.com
Mon Nov 2 00:23:17 CET 2015

I have a conundrum regarding selling art that can easily be reproduced.

Recently a curator suggested that I make limited edition prints of my
artwork available at a premium price. In the past on a couple of
occasions I've made prints (around 100) of my work available but not
under the premise that they're limited edition. This was reflected in
the price.

My motivation behind this decision was my belief that the value of an
artwork should not be based on scarcity. If I had used expensive
materials or if making multiples was labour intensive then I could see
more justification in raising the price and producing less. However,
in my case they were relatively inexpensive digital prints and so
making multiples was less of a problem.

This presents a problem if I want to make more money from things like prints.

Does anyone have any experiences of alternative approaches to selling
digital art or work that can be easily reproduced that fit with these

Crowdfunding (patreon, kickstarter etc) has been suggested in the past
but that is more about supporting the artist, not about making money
directly from the artwork itself.

Thanks for any advice,


antonio at hellocatfood.com

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