[NetBehaviour] Sign up to Quality Metrics now

ruth catlow ruth.catlow at furtherfield.org
Sat Oct 3 11:41:48 CEST 2015

Ha hah!

I posted this link to give everyone a little peak through our window at 
the daily stream of 'opportunities' (that feel like veiled threats) that 
daily flood the inbox of the UK publicly funded arts org at the moment.

It's connected to the other parallel discussion going on here about 
communication platforms/protocols etc (thanks peeps - it's wonderful!). 
You can't just keep adding new things (no matter what they offer). They 
change the ecology of people's attention, energy and resources. You have 
to assess their place in the wider system of communications, reflection 
and action.

In my dreams we run parallel staff teams at Furtherfield HQ (FYI 
currently of 4 people spread across 2.1 full time equivalent staff)

Furtherfield 1) decides all things and engages with these 
'opportunities' (for networking, leadership development, audience 
segmentation, measuring, slicing, targeting) at face value, aspiring to 
become an efficiently-run, data-led organisation brand.

Furtherfield 2) a Situationist networked performance troupe to "embrace, 
extend, ironise" these materials in a DIWO style

....and we see what happens.
I know which team I'd like to be on; )

What we have sits daily somewhere between the two!

On 03/10/15 04:28, Rob Myers wrote:
> On 02/10/15 07:32 AM, ruth catlow wrote:
>> Should Furtherfield sign up to this.
> Sounds like a trap. But it might be funny. Metrics are the current
> managerialist religion - what we cannot measure we do not know. Embrace,
> extend and ironise?
> - Rob.
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> NetBehaviour mailing list
> NetBehaviour at netbehaviour.org
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