[NetBehaviour] DRAMATICA | a project by JODI for Green Cube Gallery

Guido Segni guido.segni at gmail.com
Tue May 14 08:28:26 CEST 2019

May 13rd - 26 July 2019.
Green Cube Gallery

Green Cube Gallery is pleased to announce the opening of DRAMATICA, latest
project by net.art pioneers JODI, online from May 13th to July 26th.
The project will be visible in the gallery exhibition online space and it’s
supported by London based gallery Arebyte in the context of “Arebyte On
Screen - AOS by guest curators”.

The IRL/URL project addresses our day-to-day relationship with technology
and how, through the same medium, such relationship is represented,
engaging in a reciprocal loop of observation and re-enactment.

Shifted away from the realm of communication strategies, stock photography
has become one of the many things you can offer to appease the big
online-presence anxiety that affects corporations and associations as much
as individuals.

Like many of us, JODI likes to collect this popular photographic genre, in
which corporate stylistics seem to infiltrate folklore. As economy dictates
visibility, the limits of the mutual contamination between individual (or
collective) sensibility and profit-oriented constructed images fade
increasingly. Spontaneity of expression is problematized as the desire to
be represented and to represent actions drowns in the big media-flow.
Everything is dramatic and theatrical, as in thèa tron, the place of
spectacle. Naive generic photos become a functional unentertaining version
of “‘Theatrocratia’: the use of theatre to dominate the masses by
manipulating their reflexes and sensations” (Benjamin, 1966).

JODI focuses on tech-cameos in the genre, such as the smartphone as an
object: the straight narration given by its normal use morphs into the
hilarity of curiosity. The artwork is best experienced in the same medium
it focuses on 📱📱📱: thanks to common technologies that trace the phone’s
position, the viewer is stimulated to re-enact such dramatic plastic poses
IRL. Take part in the big theatre of representation and get caught in the
middle of the emotive-tech-image flow.

Exhibition space

About the exhibition

Featured project’s page on arebyte website

JODI, or jodi.org — a Netherlands-based artist duo comprising Joan
Heemskerk (b. 1968, the Netherlands) and Dirk Paesmans (b. 1965,
Brussels)—pioneered web-based art in the mid-1990s, and continue to work in
the widest possible variety of media and techniques. JODI’s work is
featured in most art historical volumes about electronic and media art, and
has been exhibited worldwide at Documenta X, Stedelijk Museum, ZKM, ICC
(Tokyo), CCA Glasgow, Guggenheim Museum (New York), Centre Pompidou,
Eyebeam, FACT (Liverpool), Museum of Moving Image (New York), and more.

*Green Cube Gallery*
Green Cube Gallery is a nomadic online/offline exhibition space run by
Guido Segni and Matìas Ezequiel Reyes. It aims to flow in and out of the
digital screen in order to stress the limits and the relationship between
virtual and real.

*Arebyte Gallery*
arebyte Gallery is a London-based art organisation which supports the
development of contemporary artists working across digital and emerging
artforms. Following in the long tradition of artists experimentation with
new technologies, arebyte Gallery, has led a pioneering programme since
2013, to much acclaim. The gallery commissions new works from emerging, as
well as more established artists, across the UK and internationally,
supporting multiple voices in digital culture, and bringing innovative
perspectives to art through new technologies.
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