May 13rd - 26 July 2019.
Green Cube Gallery

Green Cube Gallery is pleased to announce the opening of DRAMATICA, latest project by net.art pioneers JODI, online from May 13th to July 26th.
The project will be visible in the gallery exhibition online space and it’s supported by London based gallery Arebyte in the context of “Arebyte On Screen - AOS by guest curators”.

The IRL/URL project addresses our day-to-day relationship with technology and how, through the same medium, such relationship is represented, engaging in a reciprocal loop of observation and re-enactment.

Shifted away from the realm of communication strategies, stock photography has become one of the many things you can offer to appease the big online-presence anxiety that affects corporations and associations as much as individuals.

Like many of us, JODI likes to collect this popular photographic genre, in which corporate stylistics seem to infiltrate folklore. As economy dictates visibility, the limits of the mutual contamination between individual (or collective) sensibility and profit-oriented constructed images fade increasingly. Spontaneity of expression is problematized as the desire to be represented and to represent actions drowns in the big media-flow. Everything is dramatic and theatrical, as in thèa tron, the place of spectacle. Naive generic photos become a functional unentertaining version of “‘Theatrocratia’: the use of theatre to dominate the masses by manipulating their reflexes and sensations” (Benjamin, 1966).

JODI focuses on tech-cameos in the genre, such as the smartphone as an object: the straight narration given by its normal use morphs into the hilarity of curiosity. The artwork is best experienced in the same medium it focuses on 📱📱📱: thanks to common technologies that trace the phone’s position, the viewer is stimulated to re-enact such dramatic plastic poses IRL. Take part in the big theatre of representation and get caught in the middle of the emotive-tech-image flow.

Exhibition space

About the exhibition

Featured project’s page on arebyte website

JODI, or jodi.org — a Netherlands-based artist duo comprising Joan Heemskerk (b. 1968, the Netherlands) and Dirk Paesmans (b. 1965, Brussels)—pioneered web-based art in the mid-1990s, and continue to work in the widest possible variety of media and techniques. JODI’s work is featured in most art historical volumes about electronic and media art, and has been exhibited worldwide at Documenta X, Stedelijk Museum, ZKM, ICC (Tokyo), CCA Glasgow, Guggenheim Museum (New York), Centre Pompidou, Eyebeam, FACT (Liverpool), Museum of Moving Image (New York), and more.

Green Cube Gallery
Green Cube Gallery is a nomadic online/offline exhibition space run by Guido Segni and Matìas Ezequiel Reyes. It aims to flow in and out of the digital screen in order to stress the limits and the relationship between virtual and real.

Arebyte Gallery
arebyte Gallery is a London-based art organisation which supports the development of contemporary artists working across digital and emerging artforms. Following in the long tradition of artists experimentation with new technologies, arebyte Gallery, has led a pioneering programme since 2013, to much acclaim. The gallery commissions new works from emerging, as well as more established artists, across the UK and internationally, supporting multiple voices in digital culture, and bringing innovative perspectives to art through new technologies.